Customer engagement with Tom Hawkins
How well do you know your customers? What makes them come back to you time after time? In this session of FESPA Global Summit 2021, A Tom Hawkins shares his ideas on achieving success and mapping the customer journey.
| How well do you know your customers? How can you engage the customers in ways that aren’t solely focussed on price but through deeper partnerships? What makes them come back to you time after time? Customer relationship must be one of your top priorities, and you need to understand their needs to continuously provide improved service to build long term loyalty and even friendship. In this session, we see a successful case of end-to-end service for global customers and learn about mapping the customer journey. |
Become a FESPA member to continue reading
To read more and access exclusive content on the Club FESPA portal, please contact your Local Association. If you are not a current member, please enquire here. If there is no FESPA Association in your country, you can join FESPA Direct. Once you become a FESPA member, you can gain access to the Club FESPA Portal.
Topics
Recent news
Steve Lister: a practical guide to making green claims
Sustainability and print consultant Steve Lister describes how printers can avoid accusations of greenwashing.
Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.
