The Rise of B2B in Print-On-Demand: Mastering Personalisation to Drive Growth

Rusty Pepper highlights the B2B shift in Print-On-Demand, focusing on personalisation's role in driving growth. He discusses market differences between Europe and the U.S., challenges in global scaling, and strategies for successful implementation. Experts will share insights at FESPA 2025, covering automation, fulfilment, and market trends.

The Print on Demand (POD) industry has evolved significantly over the past decade. Once primarily focused on B2C markets, where consumers ordered personalised products online, the industry is now rapidly shifting toward B2B, offering businesses scalable, cost-effective, and highly customisable printed materials.

This shift presents both opportunities and challenges, particularly when comparing the dynamics of the European and U.S. markets. From leveraging customisation to fuel demand in corporate procurement to navigating fulfillment complexities across regions, POD companies must understand the role of personalisation in product offerings and how best to integrate it efficiently at scale.

At FESPA 2025, we are excited to host a must-attend session titled The Rise of B2B in Print-On-Demand: Mastering Personalisation to Drive Growth. This panel discussion will feature Rusty Pepper, Head of Global Markets & Partnerships at Taylor OnDemand, alongside two industry experts who bring deep insights into how businesses across the U.S. and Europe are leveraging personalisation to unlock new revenue streams in the B2B POD space.

What to Expect

This session will take a deep dive into the evolving landscape of B2B POD, exploring the fundamental differences between the European and US markets, the unique challenges businesses face in customised product fulfillment across regions, and how brands, suppliers, and resellers can adopt best practices for scaling personalised B2B solutions.

Key Topics We’ll Explore:

• The B2C-to-B2B Shift: Why businesses crave personalised POD products, and what’s fueling the fire.
• Europe vs. U.S.: How regulations, logistics, and customisation trends differ by region.
• Roadblocks to Growth: Scaling customised POD globally… challenges and solutions.
• Winning Strategies: Strong supplier ties, scalable automation, and seamless customer experiences.

Meet the Experts

Rusty Pepper – Head of Global Markets & Partnerships, Taylor OnDemand
A recognized thought leader in Print-on-Demand, Rusty is passionate about helping businesses navigate and dominate the fast-evolving world of POD. With over 20 years of executive experience spanning print fulfillment, promotions, and global partnerships, he specializes in driving scalable growth using strategic insights, innovative solutions, and high-impact collaborations. Beyond strategy, Rusty is also a vocal champion for the Print-On-Demand industry, frequently speaking at events, podcasts, and championing its future through thought leadership and industry engagement.

Caption: Hans Scheffer

Hans Scheffer, CEO & Co-founder, HelloPrint  
Hans is an online print and POD veteran with over 25 years of experience. He launched his first online print company in the early 2000s, during the rise of Google, and has since played a key role in shaping the European print industry through multiple leading e-commerce ventures. Today, he is redefining the industry as the founder of HelloPrint, Europe’s leading platform for customisable printed products, and the only Bcorp certified platform in the industry.

Caption: James Old

James Old – CEO and Co-founder, Prodigi Group
At Prodigi, James leads strategy, growth, and M&A, including the acquisitions of Pwinty, Kite, Peecho, and Readymades. James' passion for turning digital content into physical products started at an early age when he began selling mixtapes at school at age 12. After earning his Master's from Bath University and working as a Strategy Consultant at PwC, he founded Magnolia Box, the UK’s leading print-on-demand solution for museums and galleries. In 2014, he merged Magnolia Box with Dot Creative to form Prodigi.

Why You Can’t Miss This

What You’ll Walk Away With

• Crystal-clear insight into how personalisation is shaping the B2B POD landscape in the U.S. and Europe.
• Battle-tested strategies for scaling customised product offerings efficiently.
• A front-row seat to the biggest personalisation trends defining the future of POD.
• Practical hacks to harness automation and fulfillment networks for seamless personalised production.

Join the B2B Personalisation Revolution!

Don’t miss this powerful discussion on how personalisation is shaping the future of B2B Print on Demand. Whether you’re looking to expand into new markets or optimize your POD offerings, this panel will arm you with the insights and tools to help your business succeed. Be part of the conversation and take your POD business to the next level by embracing the power of personalisation.

Discover the latest innovations in personalisation at Personalisation Experience 2025, a premier gathering dedicated to unveiling the latest in digital print personalisation, offering an immersive platform for industry professionals to explore innovative technologies, sustainable practices, and forward-thinking strategies. Taking place from 6 -9 May at Messe Berlin, Germany. Register to visit here and use promo code PEXJ504 before 8 April to only pay € 50 for your entrance ticket.