32 Creepy and Creative Halloween Ads and Prints.
A powerful advertisement campaign can play a major role to pass the message to the consumers and it has a drastic effect when created for greeting the consumers at times of special occasions. Halloween is no different Guys and Ghouls.
Like Frankienstien's monster, I have finally come to accept my place in my own blogs... I am...the ad man. Scary right? Perhaps not, but I do know the simply rules for a great ad, and SEASONAL ADS SHOULD NOT DIFFER. It isn't hard to make a seasonal ad, but it is hard to make a good one.
In this article, you will witness a simply set of rules and examples from prolific companies who promote their products & brands for the halloween season the right way. So let's start with some creative points for seasonal ad campaigns, to become successful ad campaigns;
It should be creative
It should be eye-catching
It has to create a memory between you, the brand and the product.
It has to tie in nicely with the season.
It hould make you want to buy the product.
Alcoholic beverages
I don't have to explain the connection between alcohol and Halloween do I? Nope...didn't think so. All the same, These kind of ads look at the individual. You. The drinker, their drink and the costume. Simple and very effective, as you will feel like it is communicating directly with you. It also scores bonus points for the creative teams behind these ads by helping you pick out your costume for Halloween. So while your standing at the bar, dressed exactly like the Heineken Wolf-man, you are more than likely going to be ordering your characters choice of beverage. A spooky tactic in getting into your head and memory, for a night, sterotypically filled with scary levels of drinking. Rememer drink responsibly, guys and ghouls.
Heineken Halloween Night Series
and finally from Heineken?... An absolut excellent way to bring a series together about a night out on the tiles.
Miller Lite
White Night Condoms.
For when things go bump in the night...
Guinness
In my eyes, Guinness remains as one of the kings of creative advertising. Be it on television, billboards or magazine prints. Halloween is no different. Here is a short series of some of their ads from whiat must be a very creative team.
Food
Burger King
Pizza Hut
...I have no idea what can cost $86 at Pizza Hut, but guessing from the timing of the ad, I'm guessing this is a party pizza. A excellent way to advertise food. The product becoming the connection to the seasonal holiday. In this case a cheesy mask (Get it?...GET IT?... Sorry...that was terrible).
M&M's
In my opinion, this has potential, and is a creative ad but feels a little lacklustre....I would have expected perhaps a tryptic or a larger series that would have been thousands of M&M's making a very detailed mural of a scene from a halloween movie of story. Perhaps a simple image might work, but I think for Halloween, it needed to be something a little more special to stand out and not seem just like another ad that just aims to sell the product. Remember, entertain your audience, and you will live forever in their minds.
McDonald's
These guys always have seasonal ads done so creatively, and thoughtfully. From representing themselves and brand, their customers, and their competition in the right lights. If only the food was a good as the advertising.
Automotive ads
Usually have a wicked sense of humor. Taking in different influeneces from Halloween and use them to their advantage. All usually rotating around speed and looks, tying in closely to what most expensive cars look to provide from their cars to entice people.
STP (Motor-Oil Company) – Happy Halloween
Volkswagen Beetle – Trick or treat?
My top picks
I don't usually like to pick favourites, (unless they are family relatives...makes christmas presents much more competitive) but I've picked these for ads for breaking the proverbial mold. Taking parts of halloween others may have overlooked and brought out, creative, unusual and inventive ads that make you both laugh, and remember the brand. Particularly, The snickers ad freaked me out. Imagine it's Halloween (as is) and you open the door to trick or treaters, and they are dressed as you. If it was me...I would bolt all doors and windows and go hide in the corner of the house. Excellent way to get into the audience's head with a comical but disturbing idea slowly seep into your head. The way an ad should (not the disturbing bit, but you get what I mean.
San Francisco Zoo
Screamfest
Snickers
Unverisal Studios
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
![Driving Ecommerce growth in the Promotional Print Sector with Swag.com](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/7077bd15-91e8-47dd-b6de-12a1200905a4/Jeremy-Parker-of-Swag.jpg?width=550)
Driving Ecommerce growth in the Promotional Print Sector with Swag.com
Jeremy Parker, former CEO of swag.com and founder of SwagSpace, shares his entrepreneurial journey and the evolution of the promotional marketplace.
![Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/9ed02dd0-809e-41c8-927b-51d12ec0068d/VEHICLE-WRAP-(002).jpg?width=550)
Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024
Antalis will showcase its range of vinyls for vehicle wrapping and its growing range of interior films for architectural and window applications at WrapFest 2024 which will take place from October 3rd to 4th at Silverstone Circuit, home to the British Grand Prix.
![How to have full control over colour management to deliver better images and low ink costs](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/ca0bba10-bbdb-4d15-aa3e-73c8c7b4cdc3/Barbieri_SpectroLFPqb_PRbar_WQ.jpg?width=550)
How to have full control over colour management to deliver better images and low ink costs
Nessan Cleary shares the important factors that contribute to good colour management which includes having efficient process control and the importance of ensuring all staff follow good working practices.
![How can printers enter the short run label print market?](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/fe034550-7a78-4bb8-9967-a4fa0e23738c/Aufmacher_Labels_1.jpg?width=550)
How can printers enter the short run label print market?
Sonja Angerer discusses the rise of short run label printing. The sector is estimated to reach 47 billion USD worldwide in 2024 and increase to 67 billion USD worldwide by 2028. Sonja shares how printers can enter this market and the opportunities for them.