Canon hails FESPA 2017 its most important ever
Canon is expecting 100 FESPA sales of the Océ Colorado 1640, its next-generation wide-format technology that has been handed its European debut at FESPA 2017.
The four-colour, roll-to-roll machine is the first to feature Canon’s patented UVgel waterless ink technology and offers a top speed of 159sqm/hr and, according to Canon, cuts ink consumption by up to 40% compared with eco-solvent and latex printing.
While FESPA 2017 represents the commercial launch of the 1.64m-wide Colorado, with the first machines set to be shipped next month, following a series of small Canon customer events it has already secured 30 sales to customers in seven countries in the EMEA region, with France and Germany topping the sales charts.
“The response since we introduced the technology and, subsequently, the first product, has been absolutely fantastic,” said Mark Lawn, director of Graphic & Communications Group, Canon Europe.
“This is a game-changing technology and this year is probably the most important Fespa we’ve ever done, and in terms of technology and product introduction the most significant in the past decade, since the Arizona was launched.
“I’ve been with Canon for 14 years and been responsible for introducing things like the imagePress and this is right up there, if not surpassing a machine like that.”
Canon is showing two of the circa €55,000 (£47,000) Colorados on stand, one will be running hourly demos ‘front of house’ and another machine running by appointment only for private demos.
“We want people to be able to get up and close and personal with the technology, to truly understand what it enables and give them the opportunity to see what it can do for their business, for their application versatility and for their productivity,” said Lawn.
While Canon is yet to unveil any other machines featuring the UVgel technology, Lawn hinted that come FESPA 2018 in Berlin more models with more features were likely to be on display.
“The fact of that matter is that we’re not going to stop here, we’re going to continuously innovate with the UVgel technology, because the platform is that flexible."
However, at this year’s event it will show video demonstrations of a new high-flow vacuum technology for the Arizona 6100 flatbeds to open more packaging applications, including corrugated.
Also on its 515sqm booth Canon will be showing various machines from its Arizona, ColorWave, and imagePrograf wide-format portfolios running live as well as imagePress cutsheet devices.
“We want to inspire customers through an end-to-end communication campaign based on a beauty product to demonstrate the diversity of what printers can achieve with Canon technology,” said Lawn.
Canon is one of the many leading brands that is exhibiting this week at FESPA 2017. The event is running from May 8-12 at the Hamburg Messe in Germany and there is still time to visit and see the latest developments in the global print market.
To find out more, about the many other companies exhibiting this week, as well as how you can attend the event, visit the official FESPA 2017 website: www.fespa2017.com
FESPA 2017 Stand-by-Stand Guides
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
![Driving Ecommerce growth in the Promotional Print Sector with Swag.com](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/7077bd15-91e8-47dd-b6de-12a1200905a4/Jeremy-Parker-of-Swag.jpg?width=550)
Driving Ecommerce growth in the Promotional Print Sector with Swag.com
Jeremy Parker, former CEO of swag.com and founder of SwagSpace, shares his entrepreneurial journey and the evolution of the promotional marketplace.
![Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/9ed02dd0-809e-41c8-927b-51d12ec0068d/VEHICLE-WRAP-(002).jpg?width=550)
Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024
Antalis will showcase its range of vinyls for vehicle wrapping and its growing range of interior films for architectural and window applications at WrapFest 2024 which will take place from October 3rd to 4th at Silverstone Circuit, home to the British Grand Prix.
![How to have full control over colour management to deliver better images and low ink costs](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/ca0bba10-bbdb-4d15-aa3e-73c8c7b4cdc3/Barbieri_SpectroLFPqb_PRbar_WQ.jpg?width=550)
How to have full control over colour management to deliver better images and low ink costs
Nessan Cleary shares the important factors that contribute to good colour management which includes having efficient process control and the importance of ensuring all staff follow good working practices.
![How can printers enter the short run label print market?](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/fe034550-7a78-4bb8-9967-a4fa0e23738c/Aufmacher_Labels_1.jpg?width=550)
How can printers enter the short run label print market?
Sonja Angerer discusses the rise of short run label printing. The sector is estimated to reach 47 billion USD worldwide in 2024 and increase to 67 billion USD worldwide by 2028. Sonja shares how printers can enter this market and the opportunities for them.