Exploring the Growth of Direct to Film Printing with Adrienne Palmer

In this podcast episode, Debbie McKeegan and Adrienne Palmer discuss the emerging technology of Direct to Film (DTF) printing, its applications in the apparel industry, and its potential to disrupt traditional printing methods.
They explore the fundamentals of DTF, its sustainability benefits, and the challenges of quality and design. The conversation also touches on the competitive landscape of DTF printing comparing it with Direct to Garment (DTG) printing, and speculating on the future of garment decoration, including the role of automation and AI.
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