FESPA Brasil 2025 drives market growth

FESPA Digital Printing 2025, took place from 17 – 20 March in São Paulo, and the event attracted a high number of visitors reflected the strength of digital technology in the printing industry.

There were 21,182 unique visitors and the event experienced a growth of over 33% in business generation.

Exhibitors stated that they achieved R$257 million in business during the event, a figure that will certainly grow exponentially in the coming months due to the contacts made during the four days of the event.

There was a 23% growth in the exhibition area of ​​FESPA Digital Printing 2025 compared to its previous edition, and it occupied 2 pavilions at Expo Center Norte for the first time.

Consolidation and positioning

Acknowledged as the main digital printing and signage trade show in Brasil, FESPA Digital Printing maintains its distinctiveness of being an event 100% focused on industry leaders.
During the show, these professionals make strategic decisions that position their companies ahead of the competition. Exhibitors reported valuable conversations and several final investment decisions were made directly at the stands, demonstrating the high quality and strong engagement of the visitors with the event.


Alexandre Keese, Commercial Director of APS Eventos Corporativos, commented: "FESPA Digital Printing was spectacular. With each edition, we reaffirm our commitment to the industry in providing maximum excellence and the most relevant space for digital printing and signage, whether in technology presentations or the sharing of knowledge. The result is business generation that exceeds all exhibitors' expectations and months to come, reaping the rewards generated at the show."

Keese continued: "We have established ourselves as an essential trade show for the printing industry, which surprises and adds new solutions to the market with each edition. We have received reports from exhibitors who were impressed with the quality of the questions asked by visitors at the stands and the speed at which business is generated — often faster than any other form of prospecting. This is the result of years of work guided by seriousness in the dissemination of relevant information and a constant commitment to evolution, always listening to the demands of our sector, both from visitors and exhibitors."


Neil Felton, FESPA CEO, reveals how the Brasilian edition stands out: "FESPA in Brasil always has positive surprises in store. The trade show is visually incredible, vibrant, has areas focused on showcasing new trends and is full of entrepreneurs. It is a joy to be in the country again. The packed halls and the engagement of visitors prove that we continue to inspire and drive the market."

Daniel Sunderland, FESPA Elect-President, was in Brasil and said: "The synergy between our shows around the world allows us to share best practices and continually raise the industry standard. The consistent growth of FESPA Digital Printing in Brasil is an example to be celebrated. I am pleased to see our shows being recognised and achieving increased attendance and space with each edition."

Knowledge

At FESPA Digital Printing 2025, visitors were able to see the best in digital printing technology and opportunities for professional growth through the knowledge areas shared throughout the event.


The Sublimation Island was a success and demonstrated how to undertake or expand your portfolio in the area of ​​personalised products. Daily lectures were always full. Led by Felipe Soares, from Print Center, the initiative was sponsored by LiVESUB and HT Máquinas. There were more than 20 lectures covering topics that are trending, such as Artificial Intelligence for image production and business management, as well as best practices and innovative business models.


The T-Shirt Factory, sponsored by Brother, Busca Têxtil, Cosma and Wiprime, repeated the success of its debut and offered new content to the public. With presentations by textile specialist Henri Kanj and entrepreneurs who lead some of the largest companies in the sector, the space provided a true immersion in the universe of textile customization.
During their participation, the guests shared practical experiences and offered valuable insights, allowing visitors to understand in detail each stage of the production of T-shirts and other personalised products — with an emphasis on processes that use fabrics as a base and DTF and DTG technologies as protagonists.

Although the T-shirt is the highlight of the event, it is important to emphasize that it represents only one of the many possibilities that these processes offer. The solutions presented are ideal for private labels, clothing manufacturers, printing companies and companies specializing in personalized products.

The Printing and Signage Congress featured four days of intense content, bringing together renowned experts who promoted reflections on essential topics of the business routine — such as success stories, technology, market opportunities, innovation, management, leadership and sustainability.

Given its success, the congress will return in future editions and will establish itself as a strategic stage for the biggest names in the industry to share knowledge, helping to highlight the most strategic and transformative side of the business.

Connection and inspiration

Throughout the halls of FESPA Digital Printing 2025, the FESPA Experts team attended the show, giving lectures and talking to attendees to answer questions, discuss projects and highlight new opportunities.


Several recordings were made at Print Live, a space specifically structured to receive special guests — with podcasts recorded during the fair that will be made available soon. The fair also had an impressive entrance, exploring the resources of visual communication to the fullest, in addition to a series of Instagrammable spaces, created so that everyone could record and share their visit.

APS Eventos and FESPA are deeply concerned with social and environmental issues. Once again, FESPA Digital Printing had the valuable presence of the AME Project (Very Special Attendants) collaborating in several areas of the fair. One day of the Printing and Signage Congress was 100% focused on discussing sustainability. The focus in the production of parts was on ease of recycling and the material used at the fair was taken to a recycling cooperative.