Global audience of decision-makers firm up investment plans at FESPA 2024

FESPA Global Print Expo 2024, European Sign Expo, Personalisation Experience and the inaugural Sportswear Pro (19 – 22 March 2024, RAI Amsterdam) attracted a global audience of senior decision-makers prioritising investments for business growth.

The four co-located events and the extensive feature and conference programme unveiled new opportunities, highlighting thousands of innovations and trends, as well as new vertical market prospects.

Firming up investment plans was high on the agenda of visitors to the four co-located events with 92% of the audience looking to invest in equipment in the next 12 months. The collective median budget was over EUR 2.7 billion.

In line with this, the event attracted an international audience of senior decision-makers. 76% of attendees were business owners, directors, partners or managers and 85% of visitors shared that they are involved in the decision-making process for their business.
Over the four days, 12,706 unique visitors attended the events with 45% of visitors attending for more than a day. Visitors travelled from 120 countries, the Netherlands, Germany, the UK, Italy, Belgium, France, Poland, Spain, Switzerland, and Sweden bringing the largest portion of the audience.


Visitors commented on the host of solutions at the show, as well as the opportunity to speak to industry experts. Gabriello Gambale, Director of Infinite Graphics Solutions, shared, “I love FESPA, we always pick up something new every year.“

Michael Ryan, Head of FESPA Global Print Expo, comments, “From conversations with exhibitors and visitors at the events, the buzz of creativity and eagerness to learn and explore new solutions and ideas manifested an inspiration to explore new opportunities in everyone. Feedback from our visitors was extremely positive, praising the quality of our international exhibiting community showcasing solutions dedicated to speciality print and signage. It’s a truly unique feeling to meet with so many like-minded businesses and to connect people from all around the world with the same purpose – to grow and develop our industry and this incredible community. I’m looking forward to seeing what the year brings in the wake of the events and I can’t wait for the multitude of ideas and investments from the show to pan out.”

Rigte Groenbroek, General Manager, EMEA, Onyx Graphics, commented, , “FESPA is a crucial event for enhancing Onyx’s international brand awareness, gathering market feedback, and connecting with our global channel partners. Our focus at FESPA 2024 was to showcase our upcoming Version 24 software, designed to enable our customers to enhance their print automation and efficiency as part of our ongoing commitment to sustainability. FESPA provided the ideal blend of end users and distributors from across the EMEA region, as well as the perfect setting to build our relationships with print and finishing technology manufacturers, whose equipment is powered by our RIPs. We are excited about our ongoing engagement and partnership with FESPA and look forward to future events and collaborations.”


Bernado Lourenco, Business Development Manager, Apametal, said, “For us, FESPA is a great event for printing and signage. As we started the process of expanding our business internationally, exhibiting at FESPA was a no-brainer. We knew we were entering a competitive trade show and FESPA supported us from the beginning.”

Laura Thompson, Digital Marketing Specialist, Kit Builder, commented, “We thoroughly enjoyed attending FESPA. Not only did it introduce us to a new industry and clients, but we also got to delve into what else is happening in the sector. Each of the co-located events was filled with innovation and creativity, and it’s a pleasure being part of them.”

Mike Horsten, Global PR and Press Manager, Agfa, added, “We all know that FESPA is the place to be; it’s a great trade show to promote products. It’s truly international and the global audience reflects that.”


With the biggest line-up of exhibitors to date for European Sign Expo 2024; the second iteration of Personalisation Experience with its brand new Personalise Make Wear feature; as well as the inaugural Sportswear Pro, the co-located events and content-led feature programme provided visitors with the opportunity to explore vertical markets, grow their business and expand their offering.

The line-up of global industry experts and thought leaders at the Personalisation Experience and Sportswear Pro conferences delivered a content-rich programme that attracted visitors from around the world, stimulating lively debates and networking conversations as well as new partnership opportunities.

FESPA Global Print Expo and European Sign Expo will return to Messe Berlin, Germany, from Tuesday 6 – Friday 9 May 2025.