Digital Printing

Kornit’s Atlas MAX triumphs market challenges and takes on-demand production to new heights

by FESPA | 20/05/2021
Kornit’s Atlas MAX triumphs market challenges and takes on-demand production to new heights

Kornit Digital has announced the release of its new MAX technology, establishing a new standard for on-demand fashion and apparel production.

The fashion and retail market has never been more demanding, with customers presenting detailed requirements to brands and fulfillers. 
 
  • Quality: The fabric, color match, and print durability must be consistently excellent. 
  • Durability: Fabrics and prints must remain vibrant despite weather conditions and multiple laundries. 
  • Service: On-demand consumerism and supply chain shifts demand quick response and production.
  • Creativity: Garments should allow consumers to stand out from the crowd and express themselves.  
  • Values: Brands are tested on their products and values, including fair trade and sustainability.
  • Online-first: In the digital era, trends are born every minute according to the latest social media posts.

Achieving these goals at scale is no easy task, making high-volume production even more challenging.

The Atlas MAX raises the bar and boosts business growth 

Each and every one of these challenges was taken into consideration when designing and building the Atlas MAX. Powered by Kornit’s revolutionary new MAX technology, the Atlas MAX answers every on-demand production need and offers creative freedom and growth opportunities you’ve never dreamed of. 


Textile printers and brands gain a new level of quality, consistency, efficiency, and uniqueness. On the one hand, production becomes more accurate thanks to precise color-matching capabilities, smart ActiveLoad automation, and robust production. On the other, it’s more flexible thanks to versatile design options, a wider color gamut, the use of multiple fabrics, and Kornit’s new XDi decorative applications that create never-before-seen effects of simulated embroidery, vinyl heat transfer, and other high-density prints.  
 
Kornit’s signature sustainable approach is present in the MAX technology and the Atlas MAX. On-demand capabilities eliminate overproduction, excess inventory, and waste; Kornit’s single-step waterless procedures save energy; and finally, in addition to GOTS and OEKO TEX approvals, the company’s commitment to plant trees makes the Atlas MAX CO2-neutral. 

Main Atlas MAX features 

  • Powered by advanced MAX technology 
  • Continuous high-speed production
  • Minimal setup and training
  • Eco-rapid ink set with eco-fix fixation 
  • Eco-rapid QFix and intensifier 
  • Enhanced print durability 
  • Soft hand-feel even with ink-heavy impressions
  • Reduced staining on challenging fabrics
  • Advanced color-matching and a wide color gamut
  • Compatible with Kornit’s ActiveLoad system
  • Kornit's XDi technology: 3D effect and high-density printing
  • CO2-neutral 
  • GOTS and OEKO TEX approved


Advance to the Atlas MAX and unlock the full potential of on-demand production. Maximize your business growth opportunities, tackle any task, and produce iconic garments that business partners and customers would love.
 

by FESPA Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

The importance of ink for large format printers
Inks

The importance of ink for large format printers

Ink is crucial for large format inkjet printers, influencing substrate compatibility, productivity, and cost. Nessan Cleary discusses the three main types which include UV-curable ink, latex ink and eco-solvent ink. Each ink type has specific strengths and weaknesses, making printers choice dependent on budget and intended applications.

21-02-2025
What are the benefits of Direct-To-Fabric printing?
Textile Printing

What are the benefits of Direct-To-Fabric printing?

Direct-to-fabric printing is gaining popularity for high-volume textile production, enabling on-demand, customized short runs. These printers offer ink flexibility, accommodating various fabric types like cotton and silk, though ink development focuses on faster turnaround by reducing pre- and post-processing. Compared to traditional methods, direct-to-fabric inkjet printing is a more sustainable option due to reduced water and chemical usage, and localized production.

21-02-2025
What are the opportunities for large format providers regarding digital touch screens?
Cutting

What are the opportunities for large format providers regarding digital touch screens?

Digital touchscreens are becoming increasingly common, offering businesses opportunities to improve customer engagement and streamline operations. Nessan Cleary shares, while more expensive to implement than standard digital displays due to complex software and integration needs, touchscreens provide self-service options, multilingual support, and can reduce staffing costs in various settings like retail, transportation, and healthcare.

20-02-2025
Top 10 trends in print to watch in 2025
AI

Top 10 trends in print to watch in 2025

Two months into 2025, several new trends have begun to emerge, while others have carried over from the previous year. Here, Rob Fletcher showcases some of the key areas for print companies to focus on over the coming weeks and months.

20-02-2025