PrintFactory has buoyant show at FESPA 2019
![PrintFactory has buoyant show at FESPA 2019](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getattachment/237703ea-59e6-474a-94fd-d818b1d04910/printfactory-@-fespa-2019.png?width=750)
PrintFactory’s Director of Sales EMEA, Toby Burnett discusses the software firm’s presence at FESPA 2019.
“It’s been a buoyant show with plenty of dealer activity. We made a conscious decision with our on-stand messaging to be more direct. And it’s paid off. Honing in on the lower ink cost, consistent colour, less wasted media and faster job production - over the technology that’s delivering it - has really resonated.
We’ve learned that focusing on what’s powering the platform makes it seem inaccessible. Some customers hear “cloud-based automation” and think that’s too sophisticated for them. The truth is, whether you have three stand-alone printers or you’re running a network of 33 devices, the benefits are there for the taking.
It’s entirely possible for most digital printers to see much better quality in their print and get some real financial gains, when they take advantage of all that a RIP-based end-to-end solution can offer. Feedback during the show has told us the market now recognises PrintFactory as a competitive, complete workflow that’s giving better-known software a run for its money.
Making the latest advances more accessible was a theme we saw across the wider show too. HP also focused on simplified messaging surrounding the launch of its Stitch S1000. Similarly, offering printers greater flexibility was a driving factor in new product development. Fei Yeung Union’s hybrid product with roll-to-roll and flatbed printing capability being a case in point; our own investment in delivering Linux compatibility another.
Certainly, taking FESPA’s theme of “an explosion of possibilities”, there was plenty to talk about - especially with regards developments in working with UV inks. For us, now, the focus is on making it easier for wide format printers to understand how they can implement and profit from all the technologies on offer.”
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
![Driving Ecommerce growth in the Promotional Print Sector with Swag.com](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/7077bd15-91e8-47dd-b6de-12a1200905a4/Jeremy-Parker-of-Swag.jpg?width=550)
Driving Ecommerce growth in the Promotional Print Sector with Swag.com
Jeremy Parker, former CEO of swag.com and founder of SwagSpace, shares his entrepreneurial journey and the evolution of the promotional marketplace.
![Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/9ed02dd0-809e-41c8-927b-51d12ec0068d/VEHICLE-WRAP-(002).jpg?width=550)
Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024
Antalis will showcase its range of vinyls for vehicle wrapping and its growing range of interior films for architectural and window applications at WrapFest 2024 which will take place from October 3rd to 4th at Silverstone Circuit, home to the British Grand Prix.
![How to have full control over colour management to deliver better images and low ink costs](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/ca0bba10-bbdb-4d15-aa3e-73c8c7b4cdc3/Barbieri_SpectroLFPqb_PRbar_WQ.jpg?width=550)
How to have full control over colour management to deliver better images and low ink costs
Nessan Cleary shares the important factors that contribute to good colour management which includes having efficient process control and the importance of ensuring all staff follow good working practices.
![How can printers enter the short run label print market?](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/fe034550-7a78-4bb8-9967-a4fa0e23738c/Aufmacher_Labels_1.jpg?width=550)
How can printers enter the short run label print market?
Sonja Angerer discusses the rise of short run label printing. The sector is estimated to reach 47 billion USD worldwide in 2024 and increase to 67 billion USD worldwide by 2028. Sonja shares how printers can enter this market and the opportunities for them.