Roland DG eyes interior design market with EJ-640 DECO
![Roland DG eyes interior design market with EJ-640 DECO](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getattachment/98969fe1-38a0-404f-a9e7-f25092429f28/DECO.jpg?width=750)
Print technology pioneer Roland DG has announced the launch of its new EJ-640 DECO, a printer that uses ecological water-based ink and has been designed to help users gain a competitive advantage in the interior design market.
Print technology pioneer Roland DG has announced the launch of its new EJ-640 DECO, a printer that uses ecological water-based ink and has been designed to help users gain a competitive advantage in the interior design market.
The EJ-640 DECO can be used to create various applications such as customised wallpaper, lampshades, blinds, posters, exhibition graphics and outdoor promotions.
The new device uses high-density water-based inks, which, according to Roland DG, are compatible with a wide range of media including coated, uncoated, PVC free and standard wallpaper from sustainable sources.
EJ-640 DECO inks deliver bold, light-fast and washable prints, while Roland DG also said the inks are also fast drying, which in turn allows the user to offer same-day print, finish and supply. In addition, Roland DG said users will benefit from up to 50% cost saving on inks compared to similar printer systems.
Speaking to FESPA.com about the new printer, Rob Goleniowski, head of sales at Roland DG UK, said while Roland DG already had a number of solutions available to the interior design industry, it was keen to develop a machine designed to meet specific needs in this creative sector.
“The printer is ideal for a range of business types, including both sign-makers and print service providers that currently provide interior décor with other ink technologies, and are seeing a demand for more ecological solutions,” Goleniowski said.
“It is also suitable for wallpaper manufacturers looking to provide short run, bespoke or proofing capabilities, as well as interior design companies looking to bring production in house.
“In a market that has seen a surge of interest in bespoke designs, thanks to lifestyle and DIY TV shows, and décor influencers on social media, all these businesses can offer short to long runs with virtually no setup costs, feeding the demand and adapting quickly to new trends.”
Focusing on the key features of the new EJ-640 DECO, Goleniowski picked out the environmental benefits of using water-based inks as a huge plus point for users.
“Water-based inks are among the cleanest and safest inks available and many are certified by international regulatory bodies,” Goleniowski said. “Print professionals have a competitive edge if they can cite these certifications as part of any proposal.”
Going further, Goleniowski said that the machine’s ability to work with a whole range of media also makes it an attractive proposition to companies creating products of all kinds.
“The EJ-DECO has excellent media compatibility, letting you use specialist, sustainably sourced media, and boost your environmental credentials,” Goleniowski said. “Also, with key media characteristics such as breathability and the possibility to cover imperfect wall surfaces, almost any wall can be decorated.
“And with low production costs, low electricity use and fast turnaround times, the return-on-investment prospects for this device are superb.”
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
![Driving Ecommerce growth in the Promotional Print Sector with Swag.com](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/7077bd15-91e8-47dd-b6de-12a1200905a4/Jeremy-Parker-of-Swag.jpg?width=550)
Driving Ecommerce growth in the Promotional Print Sector with Swag.com
Jeremy Parker, former CEO of swag.com and founder of SwagSpace, shares his entrepreneurial journey and the evolution of the promotional marketplace.
![Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/9ed02dd0-809e-41c8-927b-51d12ec0068d/VEHICLE-WRAP-(002).jpg?width=550)
Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024
Antalis will showcase its range of vinyls for vehicle wrapping and its growing range of interior films for architectural and window applications at WrapFest 2024 which will take place from October 3rd to 4th at Silverstone Circuit, home to the British Grand Prix.
![How to have full control over colour management to deliver better images and low ink costs](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/ca0bba10-bbdb-4d15-aa3e-73c8c7b4cdc3/Barbieri_SpectroLFPqb_PRbar_WQ.jpg?width=550)
How to have full control over colour management to deliver better images and low ink costs
Nessan Cleary shares the important factors that contribute to good colour management which includes having efficient process control and the importance of ensuring all staff follow good working practices.
![How can printers enter the short run label print market?](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/fe034550-7a78-4bb8-9967-a4fa0e23738c/Aufmacher_Labels_1.jpg?width=550)
How can printers enter the short run label print market?
Sonja Angerer discusses the rise of short run label printing. The sector is estimated to reach 47 billion USD worldwide in 2024 and increase to 67 billion USD worldwide by 2028. Sonja shares how printers can enter this market and the opportunities for them.