The Big Display Company eyes business expansion after HP purchase

UK printing business The Big Display Company has set out plans to target work in a number of new markets after purchasing a new HP Latex R2000 Plus production printer.

The machine was only installed in March 2021, but the Slough-based company said it has already had a major impact on the way the business operates, to the point where it is now able to take on work that was previously not possible with its existing equipment.
 
The Big Display Company, also known as Bullseye Awards and Garments, has used HP Latex equipment for a number of years and opted for the technology again to support its wider expansion plans.
 
“We are big supporters of latex ink; we've seen the quality, ease of operation and the high production output it is capable of achieving, so we were keen to see what was possible with the R2000 Plus,” The Big Display Company’s marketing director Jack Murphy said.
 
“The print speed, quality and consistency that comes with the R2000 Plus means we have taken on high volume Foamex and Correx jobs that we wouldn't have been able to before.
 
“A job that would previously have taken a couple of weeks to do, now takes the R2000 Plus a few days without any overtime, alongside printing other jobs. We've been able to say yes to jobs that in the past we just wouldn't have been able to get near, while meeting the tightest of deadlines.
 
“We now have the opportunity to move into a number of different areas of the market, such as direct-to-board on multiple substrates, bespoke short- to mid-run packaging and high-quality interior applications such as acrylic and window graphics with white ink.”
 
Murphy added that the white ink option has been particularly useful for the company as it takes on new work, saying that since it started running the R2000 Plus in Marc, the business has experienced a huge uptake in projects that require white ink. Plans are now in place to take on more work that features white ink.
 
“We were expecting to print white ink maybe once a week, but we are already printing jobs with white ink daily - sometimes with rolls printing overnight,” Murphy said.
 
“The white ink has also supported us working with higher end materials such as acrylic; in combination with our Zünd cutter, new flame polisher and line bender, we can produce work of the very highest quality.”

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