Customer engagement with Anna Gapinska
How well do you know your customers? What makes them come back to you time after time? In this session of FESPA Global Summit 2021, Anna Gapinska shares her ideas on achieving success and mapping the customer journey.
| How well do you know your customers? How can you engage the customers in ways that aren’t solely focussed on price but through deeper partnerships? What makes them come back to you time after time? Customer relationship must be one of your top priorities, and you need to understand their needs to continuously provide improved service to build long term loyalty and even friendship. In this session, we see a successful case of end-to-end service for global customers and learn about mapping the customer journey. |
Become a FESPA member to continue reading
To read more and access exclusive content on the Club FESPA portal, please contact your Local Association. If you are not a current member, please enquire here. If there is no FESPA Association in your country, you can join FESPA Direct. Once you become a FESPA member, you can gain access to the Club FESPA Portal.
Topics
Recent news
Regulation guidance: Corporate Sustainability Reporting Directive
The Corporate Sustainability Reporting Directive (CSRD) is now in effect, but with further changes on the horizon, what does it mean for printers? Sustainability consultant Rachel England outlines everything you need to know and talks to Apigraf about how your business may be affected.
Web-to-print design: Canva versus Kittl
We look at popular design packages Canva and Kittl to determine how they compare regarding graphic design and print on demand.
FESPA in South Africa: the print skills to thrive
Printing SA’s Career Day inspired young Cape Town learners to explore printing and packaging careers.
The rise of Chinese printers
Chinese printing companies are on the rise, and have their eyes set on the UK and EU marketplace. Some have made an instant impact; others are running into issues with maintenance and language barriers. What does the future hold for Chinese printing firms, and how can you navigate working with them?