Kornit’s Atlas MAX triumphs market challenges and takes on-demand production to new heights
![Kornit’s Atlas MAX triumphs market challenges and takes on-demand production to new heights](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getattachment/3824fd76-1624-4795-8908-71f8916f848a/atlas-max-(edited).png?width=750)
Kornit Digital has announced the release of its new MAX technology, establishing a new standard for on-demand fashion and apparel production.
- Quality: The fabric, color match, and print durability must be consistently excellent.
- Durability: Fabrics and prints must remain vibrant despite weather conditions and multiple laundries.
- Service: On-demand consumerism and supply chain shifts demand quick response and production.
- Creativity: Garments should allow consumers to stand out from the crowd and express themselves.
- Values: Brands are tested on their products and values, including fair trade and sustainability.
- Online-first: In the digital era, trends are born every minute according to the latest social media posts.
Achieving these goals at scale is no easy task, making high-volume production even more challenging.
The Atlas MAX raises the bar and boosts business growth
Each and every one of these challenges was taken into consideration when designing and building the Atlas MAX. Powered by Kornit’s revolutionary new MAX technology, the Atlas MAX answers every on-demand production need and offers creative freedom and growth opportunities you’ve never dreamed of.
Textile printers and brands gain a new level of quality, consistency, efficiency, and uniqueness. On the one hand, production becomes more accurate thanks to precise color-matching capabilities, smart ActiveLoad automation, and robust production. On the other, it’s more flexible thanks to versatile design options, a wider color gamut, the use of multiple fabrics, and Kornit’s new XDi decorative applications that create never-before-seen effects of simulated embroidery, vinyl heat transfer, and other high-density prints.
Kornit’s signature sustainable approach is present in the MAX technology and the Atlas MAX. On-demand capabilities eliminate overproduction, excess inventory, and waste; Kornit’s single-step waterless procedures save energy; and finally, in addition to GOTS and OEKO TEX approvals, the company’s commitment to plant trees makes the Atlas MAX CO2-neutral.
Main Atlas MAX features
- Powered by advanced MAX technology
- Continuous high-speed production
- Minimal setup and training
- Eco-rapid ink set with eco-fix fixation
- Eco-rapid QFix and intensifier
- Enhanced print durability
- Soft hand-feel even with ink-heavy impressions
- Reduced staining on challenging fabrics
- Advanced color-matching and a wide color gamut
- Compatible with Kornit’s ActiveLoad system
- Kornit's XDi technology: 3D effect and high-density printing
- CO2-neutral
- GOTS and OEKO TEX approved
Advance to the Atlas MAX and unlock the full potential of on-demand production. Maximize your business growth opportunities, tackle any task, and produce iconic garments that business partners and customers would love.
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
![Driving Ecommerce growth in the Promotional Print Sector with Swag.com](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/7077bd15-91e8-47dd-b6de-12a1200905a4/Jeremy-Parker-of-Swag.jpg?width=550)
Driving Ecommerce growth in the Promotional Print Sector with Swag.com
Jeremy Parker, former CEO of swag.com and founder of SwagSpace, shares his entrepreneurial journey and the evolution of the promotional marketplace.
![Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/9ed02dd0-809e-41c8-927b-51d12ec0068d/VEHICLE-WRAP-(002).jpg?width=550)
Antalis to showcase high performance colours and printable vinyl for vehicles at WrapFest 2024
Antalis will showcase its range of vinyls for vehicle wrapping and its growing range of interior films for architectural and window applications at WrapFest 2024 which will take place from October 3rd to 4th at Silverstone Circuit, home to the British Grand Prix.
![How to have full control over colour management to deliver better images and low ink costs](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/ca0bba10-bbdb-4d15-aa3e-73c8c7b4cdc3/Barbieri_SpectroLFPqb_PRbar_WQ.jpg?width=550)
How to have full control over colour management to deliver better images and low ink costs
Nessan Cleary shares the important factors that contribute to good colour management which includes having efficient process control and the importance of ensuring all staff follow good working practices.
![How can printers enter the short run label print market?](https://cyetesiooa.cloudimg.io/https://www.fespa.com/getmedia/fe034550-7a78-4bb8-9967-a4fa0e23738c/Aufmacher_Labels_1.jpg?width=550)
How can printers enter the short run label print market?
Sonja Angerer discusses the rise of short run label printing. The sector is estimated to reach 47 billion USD worldwide in 2024 and increase to 67 billion USD worldwide by 2028. Sonja shares how printers can enter this market and the opportunities for them.