Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
Software
FESPA Nederland TREND Event: knowledge and inspiration gets bigger and better
Club FESPA Online spoke to Eduard Hoogendijk, Managing Director of FESPA Nederland, about the growing success of last week’s FESPA TREND event.


What is the practical value of AI for printers today?
Artificial intelligence (AI) has been one of the most talked-about technologies of the last few years, and for good reason. But as expectations begin to be tempered, printers are starting to ask: what is the real, practical value of AI today?

How to use Porter’s Five Forces model for risk management
Porter’s Five Forces is a simple model that can help you to plan strategically for business success now and in the future.

The rise of AI in fashion production
We spoke to fashion-tech consultant Thomas Rothery about what artificial intelligence can do for design generation and forecasting retail trends.

Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.

Bernd Zipper at Zipcon: AI, e-commerce and the new DNA of print
Club FESPA Online speaks to Bernd Zipper – one of the leading consultants for the transforming print industry – and ask him what the future holds.

How to protect your tech stack
When tech goes wrong, it can severely damage your cashflow – and your reputation. Here’s what to look out for and why it is important to keep up to date with tech for your business.

How bespoke sticker production can boost revenue
We spoke to Antigro Designer about its new client-tailored software that aims to reinvent sticker production.

Getting started with haptics: swissQprint
Carmen Eicher, Chief Sales and Marketing Officer, swissQprint and Claudio Müller, Application Engineer, discuss the business of building haptics.

What is the future of AI?
What will artificial intelligence (AI) look like in 20 years’ time? There are two views: one positive and one deeply pessimistic.

How to navigate the impact of generative AI
What are the implications of generative artificial intelligence and large language models for the print industry?

AI and personalised print software solutions: to the next level
The opportunities to offer personalised products have never been greater with the right software, says Wacław Mostowoski at Antigro Designer.

Teaching design and colour management skills to young print professionals
Printing SA runs a popular series of courses to smooth the career paths of the printers of the future.

Augmented reality: bringing print to life
US-based design lab Amplifier uses art to ‘amplify’ the message of its social change partners. Now, with augmented reality, it is marrying the worlds of traditional print and smart technology.

Artificial intelligence meets graphics
The launch of DALL-E 2 offers printers the opportunity to generate unique images using natural language. But is it too good to be true?

How ChatGPT adds value for your business and shows us the future of AI
Print industry innovator Mark Coudray looks at how open-access online AI system ChatGPT can help printers improve their business.

How to defend your business against cyber attack
Printers should not be complacent about the systemic threats to their business from cyber criminals.