Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
Digital Printing
Keep it creative: AI and artistry
Artificial intelligence (AI) is inescapable in many walks of life at the moment – but we’re only at the beginning of our understanding of its impact on creativity. From designers through to artists, it’s already showing the potential to disrupt our normal modes of creation – we take a look at whether AI is helping or hindering creatives.
How to use social media to market your print business
Want to know how to drive sales and business awareness through social media? We take a look at how to stay relevant, find your audience and grow sales through social channels.
Laser cutters for SMEs
Why should small businesses consider purchasing a portable, entry-level laser cutter? Industry-leading laser cutter firm xTool explains its entry-level products.
A life in art: Jon Cone
Jon Cone is an innovator in print technology, but his first love is art and photography. We speak to him about how art and printing can still work together today.
From silkscreen to inkjet, technology to art with Jon Cone
We speak to Jon Cone, one of the great fine art and photography print innovators, about the story behind his revolutionary Piezography monochromatic inkjet system.
Regulation guidance: deforestation and EUDR
What is the upcoming European Union Deforestation Regulation, when does it come into force and how will it affect the print industry? Sustainability specialist Rachel England outlines everything you need to know.
FESPA Nederland TREND Event: knowledge and inspiration gets bigger and better
Club FESPA Online spoke to Eduard Hoogendijk, Managing Director of FESPA Nederland, about the growing success of last week’s FESPA TREND event.
FESPA Bulgaria: inspiring youth
Dessy Todorova, Secretary of FESPA Bulgaria, describes how a Careers Show helped ignite a passion for printing in young people.
Enter Gen Z: bridging the generational gap in the workplace
With more generations than ever in the workplace together, how can we blend them successfully to create a thriving business?
How to use Porter’s Five Forces model for risk management
Porter’s Five Forces is a simple model that can help you to plan strategically for business success now and in the future.
Steve Lister: a practical guide to making green claims
Sustainability and print consultant Steve Lister describes how printers can avoid accusations of greenwashing.
Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.
Bernd Zipper at Zipcon: AI, e-commerce and the new DNA of print
Club FESPA Online speaks to Bernd Zipper – one of the leading consultants for the transforming print industry – and ask him what the future holds.
How to manage your supply chain ethically
Here’s how to implement effective supply chain management for commercial advantage but also to comply with environmental, social and governance (ESG) standards.
How to get certified without greenwashing
Certifications can really help printers to show they’re working towards sustainability – but are they always what they seem?
The future of industrial inks – from film insert moulding to haptics
Marabu is a world-leading manufacturer of screen, digital and pad printing inks and creative colors, offering a wide variety of solutions for industrial and graphic printing applications. We spoke to the team at Marabu, near Stuttgart, Germany, as the firm celebrated its 165th birthday.
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Verband Druck Medien Österreich: teaching the secrets of digital printing
Around 1,200 students explored printing companies across Austria, gaining first-hand insights into the vibrant world of digital printing. Club FESPA Online speaks to Peter Sodoma, Managing Director of Verband Druck Medien Österreich (the Association of Printing and Media in Austria).
