Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
Digital Printing
The personal touch: visit Personalisation Experience’s SmartHub Conference 2025
Join the SmartHub Conference at Personalisation Experience next month to stay ahead of the latest tech and trends.


How to build brand trust using customer reviews
Reviews can benefit or damage your business’s reputation. From spreading the word to social proof, here is why reviews matter and what you can do to manage your customer reviews to improve your brand’s reputation.

Web-to-print design: Canva versus Kittl
We look at popular design packages Canva and Kittl to determine how they compare regarding graphic design and print on demand.

The rise of Chinese printers
Chinese printing companies are on the rise, and have their eyes set on the UK and EU marketplace. Some have made an instant impact; others are running into issues with maintenance and language barriers. What does the future hold for Chinese printing firms, and how can you navigate working with them?

Supported learning for next-gen printers
FESPA UK is providing an inclusive professional future for young people with disabilities within the wide format print sector.

Keep it creative: AI and artistry
Artificial intelligence (AI) is inescapable in many walks of life at the moment – but we’re only at the beginning of our understanding of its impact on creativity. From designers through to artists, it’s already showing the potential to disrupt our normal modes of creation – we take a look at whether AI is helping or hindering creatives.

How to use social media to market your print business
Want to know how to drive sales and business awareness through social media? We take a look at how to stay relevant, find your audience and grow sales through social channels.

Laser cutters for SMEs
Why should small businesses consider purchasing a portable, entry-level laser cutter? Industry-leading laser cutter firm xTool explains its entry-level products.

A life in art: Jon Cone
Jon Cone is an innovator in print technology, but his first love is art and photography. We speak to him about how art and printing can still work together today.

From silkscreen to inkjet, technology to art with Jon Cone
We speak to Jon Cone, one of the great fine art and photography print innovators, about the story behind his revolutionary Piezography monochromatic inkjet system.

Regulation guidance: deforestation and EUDR
What is the upcoming European Union Deforestation Regulation, when does it come into force and how will it affect the print industry? Sustainability specialist Rachel England outlines everything you need to know.

FESPA Nederland TREND Event: knowledge and inspiration gets bigger and better
Club FESPA Online spoke to Eduard Hoogendijk, Managing Director of FESPA Nederland, about the growing success of last week’s FESPA TREND event.

FESPA Bulgaria: inspiring youth
Dessy Todorova, Secretary of FESPA Bulgaria, describes how a Careers Show helped ignite a passion for printing in young people.

Enter Gen Z: bridging the generational gap in the workplace
With more generations than ever in the workplace together, how can we blend them successfully to create a thriving business?

How to use Porter’s Five Forces model for risk management
Porter’s Five Forces is a simple model that can help you to plan strategically for business success now and in the future.

Steve Lister: a practical guide to making green claims
Sustainability and print consultant Steve Lister describes how printers can avoid accusations of greenwashing.

Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.