
The importance of Personalisation in Direct Mail - The Power of Print
Jeroen van Druenen, CCO of Jubels discusses how personalised direct mail, especially print, boosts engagement and ROI by tailoring content to individual recipients. Using variable data printing (VDP), marketers create unique designs and offers, enhancing relevance and fostering stronger customer relationships. Physical mail's tangibility and lasting impact further amplify personalisation's effectiveness.
Personalisation