Digital Production Printing: The Unsung Hero of Print

Digital production printing, though less visible than large format printing, is a crucial force in the print industry. Sonja Angerer examines this segment, highlighting its focus on everyday print products, diverse technologies and streamlined production via inline finishing. While offering digital printing's benefits of flexibility and personalisation, it faces challenges like declining demand and web-to-print competition. Sonja Angerer sees future success depending on automation, niche specialisation and innovative customer solutions.