Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
Signage
Lightfastness, climate change and the Blue Wool Scale
UV light fades and degrades printed products over time. And the problem is only going to get worse as global warming increases.
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Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.
Digital signage boosts OOH advertising
Rapidly changing digital screens in high streets and transport networks can reach more customers.
Ecobanner: super-large format PVC-free banners for outdoor advertising
We spoke to GALE Pacific about its cost-effective PVC-free solution for outdoor advertising, which delivers the durability of comparable PVC fabrics at up to 50% less weight, and reduced disposal costs of up to 60%.
Sustainability Bootcamps for signmakers
We spoke to Steve Lister about how members of the print and signage industries are learning to embrace sustainability on Make it Happen’s Sustainability Bootcamps.
From LCD to micro LED – looking towards the future of signage
Explaining the display technologies and new flexible uses of non-printed signage.
FESPA Denmark: a digital future
We spoke to Michael Brochmann from FESPA Denmark about the state of the industry and how AI lacks print production solutions.
Simon Wheeler at Stylographics: Hollywood calling
We spoke to Stylographics Managing Director Simon Wheeler about his appointment to the FESPA UK board, and about his impressive collection of customers including (from the world of movies) Barbie, Batman, Willy Wonka and Napoleon.
Electrical safety for signmakers
Thomas Berens of the European Sign Federation (ESF) discusses his work on introducing a Technical Guideline for electrical safety of luminous signs based on the ESF’s published code of practice for signmakers.
Ahead of the game: award-winning sports museum printeriors
Troy Cavanagh at ImageBox Group describes the firm’s award-winning refurbishment of the Australian Sports Museum.
Springing to life: spectacular high-street signage
Simon Wheeler at Stylographics explains the processes that led to an award-winning signage campaign for UK fashion brand Hobbs.
Winning World Cup signage
FESPA Gold Award winner The Look Company won gold for its sustainable signage, and wrapping solutions at the FIFA World Cup 2022 in Qatar.
Signage for the 21st century
Sam Armstrong of Make It Happen signage consultancy discusses how her workshops can help signage staff understand cutting-edge industry techniques.
Closing the loop: recycling in plastics and signage
Plastics distributor Vink brings circular economy principles to its takeback scheme for plastic signage to significantly reduce its carbon emissions.
Retail signage: 'Everything can be automated'
Sign Text and Sign Production, twin signage companies, share a case study of how automation can increase efficiency and continuously improve processes.
Wrap star: Rich Thompson of AdGraphics
We speak to Rich Thompson, founder and boss of US printers AdGraphics about some of the huge wrapping jobs that his company has undertaken.
How to use certified lifecycle analyses in PVC-free signage
Nova Abbott, Head of Marketing at Taya, manufacturer of Kavalan, on using lifecycle analyses (LCAs), avoiding greenwashing and continuing to improve sustainability.
